Hello! I am Tom Sullivan, founder and lead marketing sapien at Westward Marketing Lab. I’m a data-driven digital marketing strategist blending performance media, AI innovation, and SaaS tools to shape brand-focused go-to-market strategies for clients. From building custom AI software solutions (Brand Biome) to building brand value, I bring technical precision and creative strategy together to solve problems and scale your brand.

In 2014, I founded Westward Marketing Lab to integrate traditional marketing principles with the latest marketing technologies. With over 35 years of experience in marketing, product management, and sales across B2B and B2C sectors, I have dedicated my career to understanding the psychology of brand development and consumer behavior, which lets me craft strategies that resonate deeply with target audiences.

12 years later, we are moving at an extreme pace, navigating the rapidly evolving landscape of AI models and tools, custom software solutions, digital marketing, and GTM strategies for our clients.