Supplement your team with marketing expertise
We alleviate the carrying cost of employees and take the pain out of sourcing inexperienced, low-commitment contractors. Senior marketing help that plugs into your team, under your brand or ours.
22 in corporate marketing and product management, 11 with agency marketing teams.
Senior help, without the overhead
A full-time senior hire takes months to find and carries salary, benefits and ramp time. A marketplace freelancer is quick to book and hard to rely on. A consultant sits between the two, offering vast experience and extensive marketing expertise.
Senior from day one
Thirty years of strategy and hands-on execution start on the first call, with no learning curve on the platforms.
No carrying cost
No recruiting fees, benefits or idle months. You pay for the work your team needs, when it needs it.
Scope that flexes
Scale up for a launch, down after it, or keep a steady few hours a week. Contract, part-time or white label.
An outside view
Someone who has seen dozens of verticals can see solutions and pressure-test ideas your team is too close to recognize.
Plug in where your team needs depth
Brand Strategy
Messaging, positioning and creative direction aligned into one foundation, so campaigns stay consistent and brand signals compound.
Marketing Strategy
Senior guidance that strengthens your team rather than overriding it, so decisions get validated faster and the roadmap stays tied to business goals.
Paid Media Platforms
Planning, launch and optimization alongside your marketers across search, social and retail media, without another hire.
Programmatic Advertising
Strategy, execution and optimization handled for you, with your team informed and in control of reach and brand safety.
Connected TV
Platform selection, targeting and optimization for large-screen storytelling that fits how your team already plans media.
SEO / GEO
Visibility across traditional search, generative engines and AI discovery, built into your existing content workflow.
Analytics
What to measure, how to measure it, and how to read fragmented results so they improve GTM decisions.
Dashboards
Role-specific views built for decisions, not vanity metrics: one shared source of truth across channels.
Custom Marketing Software
AI agents, internal tools and integrations designed around how your team actually works.
How we build →Your team gets a model of your brand, not just extra hands.
Before we touch a campaign, we decode your brand into the Brand Nucleus and map Goals, Environment, Strategies and Execution against their ideal states. Your team and ours work from the same reference, so the work adds up instead of resetting each quarter.
When the tool you need doesn't exist, we build it.
We run our own practice on software we wrote, including the Brand Biome app. The same approach is available for your team: small, focused tools that remove recurring manual work.
AI agents
Agents that draft monthly performance narratives, research and verify prospects, and run client onboarding, with a person approving every output.
Reporting and dashboards
Pipelines that pull platform data into one view and write the summary your stakeholders actually read.
Web apps and integrations
Client portals, brand audit tools and connections between your CRM, sheets, email and ad platforms.
Built in-house: the Brand Biome app, the Website Brand Audit, and the agents that run our reporting, prospecting and onboarding.
See the tools →Tom Sullivan
Founder · Lead marketing sapien
A 30+ year track record leading performance and growth marketing: 22 years in corporate marketing and product management, and 11 years with agency marketing teams. Available for full-time, part-time and contract roles, or through Westward Marketing Lab as a white label partner.
Google Ads · Microsoft Ads · Meta · TikTok · LinkedIn · Reddit · Pinterest · Amazon Ads · DV360 (CTV) · MNTV (CTV) · Vibe (CTV) · StackAdapt · Xandr · AdRoll
Add a senior marketer to your team this month.
Contract, part-time, fractional or white label.