Marketing Analytics

Let Data Guide Your sTRATEGIC gROWTH iNITIATIVES

Measuring Demand Gen Results Across Your Marketing & Sales Funnels

We take the pain out of implementing, reporting, and evaluating Brand Marketing & Growth Marketing analytics

Analytics & Reporting

Analytics (GA4), Tag Manager (GTM), Platform Integrations, Tracking, Attribution, Funnel Reporting & Custom Dashboards.

	Analytics Development

Marketing Stack & Analytics Integration

• Google Analytics Config

• Google Tag Manager Config

• Integration of GA Tracking

• 3rd Party Pixel Tracking

	Realtime Data Monitoring

Google Analytics Realtime Live Data

• Active Pages & Users

• Current User Locations

• Current User Channels

• Current User Events

• Current User Conversions

	User Profile

Website User Data

• User Demographics

• User Interests

• User Geo Locations

• User Devices

• User Browsers

	Visitor Behavior

Website User Statistics

• Page Paths Followed

• Site Content Digested

• Site Performance

• SERP Search Terms

• Onsite Search Terms

analytics-digital-marketing-channel-performance

	Channel Performance

Marketing Channel & Campaign Performance

• Channel Traffic Sources

• Channel Traffic Behavior

• Channel Traffic Conversions

• Campaign Performance

	Funnel Performance

Lead, Transaction & Revenue Data

• Conversion Goal Funnels

• E-Commerce Behavior

• Overall Sales Performance

• Channel Revenue

• Product Performance

Note: Analytics reports or interactive dashboards available with Programmatic Advertising, Paid Media Advertising, Paid Social Advertising and SEO services.

Contact the Lab

Accurate performance data is just the jumping off point.

Plan, Execute, Monitor, Analyze, Refine, Repeat.

Repeat. Repeat. Repeat. Repeat…

You get the idea…