Privacy Policy


Westward Marketing Lab
Privacy Policy

This webpage defines the ways in which Westward Marketing Lab uses and protects the information that you provide when using our website. By using this website you are accepting the practices described in the Westward Marketing Lab Privacy Policy.

We respect your privacy and are committed to ensuring that your personal information is protected. There are several circumstances on this website in which you may be asked to submit information from which you can be identified. Be assured that all information collected will only be used in accordance with this privacy statement.

Westward Marketing Lab reserves the right to change this policy at any time. Please check this page periodically for updates and changes. This policy is effective July 01, 2020.

Personal Information
There are several instances in which we may collect information from you. We may collect personal identifiers such as name, alias, address, IP address, email address, commercial information such as products and services purchased, obtained, or considered, internet activity information such as browsing and search history on our website, geolocation data, and professional and employment-related data. Based on the information you provide, we may contact you (by phone or email) to respond to your inquiries or discuss our services. We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

Site Statistics Information
We also collect non-personal information from you such as browser type, URL of the previous website visited, ISP, operating system, and Internet protocol (IP) address. Non-personal information cannot be easily used to personally identify you. We use this information to analyze trends, administer the site, track users’ movements around the site, and gather demographic information about our users.

Email communication and data collection
We may contact You, by email or other means. Also, We may receive a confirmation and/or other information when you submit a form with Us and You may receive a reply email in regards to the service you are requesting. 

If You do not want to receive an email from Us, you can unsubscribe from all future emails by selecting the “unsubscribe” option at the bottom of any email We have sent You. 

You are solely responsible for the collection and use of any such data, including, without limitation, ensuring that such collection and use is in accordance with Your privacy policies and all applicable laws and regulations, including without limitation any applicable EU data protection laws or regulations.

Cookies
Cookies are small text files that are placed on your computer by websites that you visit. They are used to make websites work, to improve the efficiency of websites, to improve the user’s experience, and to provide usage information on websites. This information should make your website visits more productive by storing and using the information on your website preferences and habits.

By continuing to use this site, you are accepting our use of these cookies that make communications more relevant to you and your interests, and further help us to improve the site.

Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them.We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. Please note that if you disable cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please go to aboutcookies.org.

Cookie Use for Remarketing
As a part of remarketing, third-party vendors, including Google, show our ads on sites across the Internet using cookies based on our user’s past visits to certain pages of our website.

Westward Marketing Lab website visitors can opt-out of Google’s use of cookies by visiting Google’s Ads Settings, or alternatively, website visitors may opt-out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Security
We are committed to ensuring the safety of your personal information. We follow accepted industry standards to protect the information you submit to us, both in transmission and once we receive it. However, no method of Internet transmission and electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

If you believe any of the information we have about you is incomplete or incorrect, please contact us. We will promptly correct any inaccurate information.

Your Privacy
As stated above, we collect personal identifiers, commercial information, internet activity information, geolocation data, as well as professional and employment-related data about users through their interactions with our website and the information they provide. We never share Your information except in cases where we are required to do so by law.

Under the CCPA, California residents are granted five consumer rights, including:

  • The right to know which personal information is being collected, which we have outlined in detail in our Privacy Policy.

  • The right to know if personal data is being sold or shared, and to whom. At Westward Marketing Lab, we do not sell personal information. However, we may share your email address with Google, Facebook, LinkedIn, Pinterest, Twitter for the purposes of customer-matching audiences for digital advertising.

  • The right to object to the sale of personal data.

  • The right to access one’s own personal information. You can gain access to any information we have about you by contacting us.

  • The right to equal service and price, even for consumers who exercise their privacy rights.

If you have any questions or comments regarding this Privacy Policy, please contact:

tom@westwardmarketinglab.com