Context is Queen: Using Page-Level Targeting to Boost Programmatic Performance
Programmatic Advertising, Digital Media Strategy, MarTech, Contextual Targeting, Privacy-First Marketing Tom Sullivan Programmatic Advertising, Digital Media Strategy, MarTech, Contextual Targeting, Privacy-First Marketing Tom Sullivan

Context is Queen: Using Page-Level Targeting to Boost Programmatic Performance

As the digital advertising ecosystem shifts toward privacy-first strategies, context has reclaimed its throne. But it’s not just about knowing what site your ad appears on—it’s about understanding the exact page environment. Page-level targeting is a high-impact way to improve programmatic performance, enhance relevance, and respect user privacy. In this blog, we explore how contextually-driven campaigns can outperform cookie-based ones, and why "Context is Queen" in the age of intelligent advertising.

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