TV Advertising for the AI Age: Launching a CTV Campaign with Performance Metrics
CTV Advertising, Connnected TV Advertising, Performance Media, Media Buying, Paid Media, Video Advertising, AdTech, Content Strategy Tom Sullivan CTV Advertising, Connnected TV Advertising, Performance Media, Media Buying, Paid Media, Video Advertising, AdTech, Content Strategy Tom Sullivan

TV Advertising for the AI Age: Launching a CTV Campaign with Performance Metrics

As streaming services and devices proliferate and viewing habits fragment, the opportunity in Connected TV (CTV) has never been more compelling. However, the era of simply placing a 30-second ad and hoping for a brand lift is over—welcome to the AI age of TV advertising, where performance metrics, data integration, and creative agility converge. In this blog, we’ll break down how to launch a CTV campaign with purpose, define the essential metrics you need to track, and map how AI-powered measurement tools transform TV into a full-funnel, measurable media channel.

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From Data to Resonance: How Metrics Guide Compelling Storytelling
Brand Strategy, Brand Marketing, Marketing Analytics, Brand Storytelling Tom Sullivan Brand Strategy, Brand Marketing, Marketing Analytics, Brand Storytelling Tom Sullivan

From Data to Resonance: How Metrics Guide Compelling Storytelling

In a world flooded with metrics and dashboards, it’s easy to forget that data’s true purpose isn’t to quantify—it’s to clarify. When used wisely, brand metrics become narrative tools that help us understand why stories resonate, not just how campaigns perform.

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