CTV Isn’t Just for Giants: How Challenger Brands Can Win on Streaming Platforms
CTV Advertising, Connnected TV Advertising, Performance Media, Media Buying, Paid Media, Video Advertising, AdTech, Content Strategy Tom Sullivan CTV Advertising, Connnected TV Advertising, Performance Media, Media Buying, Paid Media, Video Advertising, AdTech, Content Strategy Tom Sullivan

CTV Isn’t Just for Giants: How Challenger Brands Can Win on Streaming Platforms

Connected TV (CTV) has become synonymous with high-budget advertisers and big-name brands—but that narrative is outdated. Challenger brands are uniquely positioned to win on streaming platforms by combining strategic targeting, compelling creative, and agile measurement. In this post, we unpack how smaller, scrappier brands can leverage the CTV boom to drive awareness, engagement, and conversions—without enterprise budgets.

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TV Advertising for the AI Age: Launching a CTV Campaign with Performance Metrics
CTV Advertising, Connnected TV Advertising, Performance Media, Media Buying, Paid Media, Video Advertising, AdTech, Content Strategy Tom Sullivan CTV Advertising, Connnected TV Advertising, Performance Media, Media Buying, Paid Media, Video Advertising, AdTech, Content Strategy Tom Sullivan

TV Advertising for the AI Age: Launching a CTV Campaign with Performance Metrics

As streaming services and devices proliferate and viewing habits fragment, the opportunity in Connected TV (CTV) has never been more compelling. However, the era of simply placing a 30-second ad and hoping for a brand lift is over—welcome to the AI age of TV advertising, where performance metrics, data integration, and creative agility converge. In this blog, we’ll break down how to launch a CTV campaign with purpose, define the essential metrics you need to track, and map how AI-powered measurement tools transform TV into a full-funnel, measurable media channel.

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