When Paid Media Feels Saturated: Using Owned and Earned Content to Amplify Performance
In an environment where paid media costs rise and returns diminish, growth marketers are recalibrating their strategies. This blog explores how to use owned and earned media to amplify performance when paid media feels saturated—unlocking compounding brand value, trust, and efficiency across channels.
TV Advertising for the AI Age: Launching a CTV Campaign with Performance Metrics
As streaming services and devices proliferate and viewing habits fragment, the opportunity in Connected TV (CTV) has never been more compelling. However, the era of simply placing a 30-second ad and hoping for a brand lift is over—welcome to the AI age of TV advertising, where performance metrics, data integration, and creative agility converge. In this blog, we’ll break down how to launch a CTV campaign with purpose, define the essential metrics you need to track, and map how AI-powered measurement tools transform TV into a full-funnel, measurable media channel.
Why Programmatic Display Still Belongs in Your Media Mix
Rumors of the open web’s death have been greatly exaggerated. While social platforms, AI advertising and content apps grab headlines, programmatic display still quietly powers discovery, awareness, and performance across the digital landscape. The truth? The open web isn’t dying—it’s evolving with new toolsets. And, for marketers who know how to use it, programmatic display remains one of the most adaptable, data-rich, and brand-building channels available. Here’s why it still deserves a place in your media mix—and how to use it smarter than ever.