The ROI of Retention: Growth Isn’t Primarily Acquisition
Growth Strategy, Marketing Strategy, Customer Retention, Lifecycle Marketing, Customer Experience Tom Sullivan Growth Strategy, Marketing Strategy, Customer Retention, Lifecycle Marketing, Customer Experience Tom Sullivan

The ROI of Retention: Growth Isn’t Primarily Acquisition

While many businesses pour resources into acquiring new customers, the true driver of sustainable growth lies in retention. This in-depth guide explores why customer retention is a smarter investment than acquisition, how to calculate its ROI, and the strategies that turn one-time buyers into lifelong brand advocates.

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