How coherent is your brand?
A free audit of your public-facing brand. It finds the gaps between your internal strategy and what your website actually says, so your brand reads clearly, consistently and with real emotional pull.
Submit your web page
Free. Takes about 60–90 seconds.
How coherent is your brand?
How customers perceive your brand shapes what they trust, what they pay and whether they stay. The audit shows where your strategy and your messaging have drifted apart, so you can fix clarity, consistency and emotional connection, and protect long-term brand equity.
Why audit your public-facing brand identity?
The audit scores a public web page across five Brand DNA strands from the Brand Biome core. It shows where your brand holds together, where it drifts, and how accurately an AI could reproduce your brand from your public content alone.
The free version measures your brand against its own existing expression and takes about 60 to 90 seconds.
What does your Website Brand Audit deliver?
Strand scoring
Each of the five strands is scored, showing where your brand is coherent and where it drifts.
Clear band labels
Every strand is labeled Coherent, Drifting or Needs Work, so the result is easy to read.
AI Brand Replication Test
Checks whether an AI working from your public content can reproduce your brand accurately.
Top three drift points
The three biggest gaps, ranked by impact relative to effort, so you know what to fix first.
What drift costs you
The likely consequence of each drift point, such as lost trust, weaker premium pricing or lower buyer confidence.
A verdict on the evidence
A headline verdict for your audit, based on what the evidence shows.
A shareable report
A report you can share with your internal team, or with the Lab to help align your brand.