Micro-Funnels for Macro Growth: Smart, Small Experiments That Drive Big Results
Growth Strategy, GTM, Conversion Optimization, Marketing Funnel, Marketing Strategy Tom Sullivan Growth Strategy, GTM, Conversion Optimization, Marketing Funnel, Marketing Strategy Tom Sullivan

Micro-Funnels for Macro Growth: Smart, Small Experiments That Drive Big Results

In a world flooded with metrics and dashboards, it’s easy to forget that data’s true purpose isn’t to quantify—it’s to clarify. When used wisely, brand metrics become narrative tools that help us understand why stories resonate, not just how campaigns perform.

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