Tom Sullivan CV

Hello! I’m Tom Sullivan, founder and lead marketing sapien at Westward Marketing Lab. I am available by contract for go-to-market strategy and hands-on digital marketing programs.

In 2014, I founded Westward Marketing Lab with the vision of integrating traditional marketing principles with cutting-edge technologies. With over 30 years of experience in marketing, product management, and sales across both B2B and B2C sectors, I have dedicated my career to understanding the psychology of brand development and consumer behavior, allowing us to craft strategies that resonate deeply with target audiences.

12 years later we are moving at an extreme pace necessary to navigate the rapidly evolving digital marketing landscape brought about by AI and privacy laws. We expect continued rapid development, evolving toolsets, AI leaders to rise and fall, market consolidation of key players, and several paradigm shifts across markets.

We are committed to helping brands maximize their value and growth by leveraging data-driven GTM strategies and AI-powered content solutions.