Ad Fatigue Happens Fast: Building Social Campaigns That Don’t Burn Out
Paid Social Strategy, Creative Optimization, Social Strategy, Social Media, Media Buying, Growth Marketing Tom Sullivan Paid Social Strategy, Creative Optimization, Social Strategy, Social Media, Media Buying, Growth Marketing Tom Sullivan

Ad Fatigue Happens Fast: Building Social Campaigns That Don’t Burn Out

Social platforms move at the speed of human attention—fast, fickle, and unforgiving. Ad fatigue sets in more quickly than most brands expect, quietly eroding performance while inflating CPMs and shrinking engagement. But fatigue isn’t inevitable. With the right creative systems, audience strategies, and feedback loops, paid social can remain fresh, relevant, and efficient for months. This guide shows how to build fatigue-resistant campaigns that keep performance high and boredom low.

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How TikTok’s Creative-First Algorithm Is Forcing Brands to Rethink Performance
Paid Social Strategy, TikTok Advertising, Creative Optimization, Performance Marketing, UGC, Influencer Marketing, Social Strategy, Social Media, Media Buying, Growth Marketing Tom Sullivan Paid Social Strategy, TikTok Advertising, Creative Optimization, Performance Marketing, UGC, Influencer Marketing, Social Strategy, Social Media, Media Buying, Growth Marketing Tom Sullivan

How TikTok’s Creative-First Algorithm Is Forcing Brands to Rethink Performance

TikTok’s creative-first algorithm isn’t just changing how users engage—it’s revolutionizing how brands approach paid social performance. In this deep dive, we explore why traditional ad strategies fall flat on TikTok, how algorithmic signals prioritize creativity over targeting, and what growth-driven brands need to do now to stay competitive in the era of entertainment-first commerce.

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