Terms of Use - Westward Marketing Lab Website

Last updated: November 13, 2026

1. About these terms

These Terms of Use cover your use of westwardmarketinglab.com and its free tools (“the Website”), run by Tom Sullivan, doing business as Westward Marketing Lab (“we”, “us”). By using the Website, you agree to them. If you don’t agree, please don’t use the Website.

What they don’t cover.

  • Brand Biome is covered by the Brand Biome Terms of Service.
  • Marketing services we provide to clients are covered by each client’s proposal or agreement.
  • How we handle personal information is explained in our Privacy Policy.

Contact. tom@westwardmarketinglab.com · 1057 Saybrook Drive, Greensburg, PA 15601

2. Using the Website

Our content. The Website’s text, graphics, logos, frameworks (including the Brand Biome name and model) and other content belong to Westward Marketing Lab or its licensors. You may view, share links to and print pages for your own business use. You may not copy, republish or sell our content, or use our names and logos, without written permission.

Free tools. Results from free tools on the Website, such as brand audits and scores, are automated estimates based on public data and AI. They are general information, not professional advice, and may be incomplete or wrong. Enter only websites and details you are entitled to share.

What you send us. If you submit a form or message, you confirm the details are accurate and yours to share. Ideas and feedback you send may be used without obligation to you.

Acceptable use. You agree not to:

  • break any law or anyone’s rights while using the Website;
  • scrape, crawl or copy the Website or its tools in bulk, or use them to train AI models;
  • try to break, overload or get around the security of the Website or its tools;
  • send spam, malware or false information through our forms.

Links. The Website may link to other sites. We don’t control them and aren’t responsible for their content or policies.

3. Disclaimers and legal terms

No warranty. The Website and its tools are provided “as is”. To the extent the law allows, we make no warranties about them, including that they’ll be accurate, available or error-free. Case studies and examples describe past results, which don’t guarantee yours.

Limit of liability. To the extent the law allows, we aren’t liable for any indirect, incidental or consequential loss arising from your use of the Website or its free tools. Our total liability for anything relating to the Website is limited to $100.

Governing law. Pennsylvania law governs these terms. Disputes go to the state courts in Westmoreland County, Pennsylvania, or the federal court for the Western District of Pennsylvania.

Changes. We may update these terms by posting a new version here with a new date. Using the Website after that means you accept them.

General. If a part of these terms is unenforceable, the rest stands. Our not enforcing a term isn’t a waiver of it.

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