Brand Biome Pricing

Growth

Know where your brand stands, what to fix first, and whether your work still fits it.

Custom quote

Includes the complete Brand Biome Model:

The model

• Your Brand Nucleus: a 12-archetype composition and seven Brand DNA strands that everything else is measured against
• Goals, Environment, Strategies and Execution, each with its own domains, in one connected model
• Current state and ideal state for every field, with the gap between them tracked
• Requirements checklists and a prioritized action plan for each node
• A full history of every change, with earlier versions you can restore
• AI-assisted drafting of your current and ideal state from your website and brand materials
• An AI assistant that answers questions about your model

The dashboard

• A whole-model overview: open actions, open current and ideal state items, and overdue refreshes for every node at a glance
• A refresh cadence for each node, with a flag when a refresh is overdue and one click to mark it updated
• Add your own actions to the plan and assign each to a team member
• Drag actions to reorder them within a node, and mark them done as the work gets finished
• Compare current state against ideal state across all five nodes, with a prioritized action plan generated for each
• Check any action against your model, one at a time or all unchecked actions together
• Add feedback to a field and have it incorporated into the model, with suggested changes for you to review

Alignment

• Alignment checks on your content: text, links, video and audio
• An automatic check of every Execution deliverable against your Brand DNA and the whole model
• A weekly automatic scan that flags drift and suggests model changes for you to approve

The Content page

• Check any piece of content against your model: paste text, add a link, or upload video or audio
• A written assessment of where the content fits your Brand DNA and where it drifts, with a re-check after you revise
• A saved list of recent checks to review, reopen or delete
• Content prompts for each Execution area, with suggestions drawn from your model and your connected platforms
• Prompts formatted for Claude, OpenAI, Gemini or Skills, ready to copy into the tool you already use

Scoring and reporting

• A 0–100 score for each node and overall, tracked week by week
• A weekly email digest of issues, pending suggestions and due actions
• A monthly progress report on score changes, model updates and activity
• An Execution Calendar you can import from a spreadsheet
• The audit suite: Website Brand, GEO, SEO and Competitor audits

Your team

• Team accounts with Admin, Manager and Viewer roles, added by email invite
• A shareable, read-only view of your brand, with optional passcode protection

The model only. No marketing execution.

Ecosystem

Westward Marketing Lab runs your marketing from the model, so the work and the brand stay aligned.

Custom quote

Everything in Growth, plus a marketing engagement with Westward Marketing Lab:

The engagement

• Westward Marketing Lab plans and runs your marketing from your Brand Biome Model
• Execution in two channels, with more available to add
• Conversion tracking set up and checked
• Monthly reporting
• A quarterly refresh of your Brand Biome Model
• CRM and email integration

Additional channels are quoted as add-ons.